Privacy & Cookie Policy

This privacy policy was last updated on 01/04/2026

What We Do with Your Personal Information

Your data is held by HIT Ltd within the remit of Legitimate Interest. HIT Ltd does not share, sell, rent, or trade your personal information with third parties without your consent. We retain access to your personal information on our secure electronic database servers for five years, on the basis that over a five-year period organisations grow substantially and the need for our services is often triggered by such periods of growth.

Your data is processed within Campaign Monitor and PipeDrive, whose security measures and policies have been tried, tested and confirmed as GDPR compliant.

If you complete the Our Newsletter form or the Get a quick quote form your personal information will only be used by HIT Ltd for marketing purposes. We will retain and use your personal information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

If you chose not to provide your details, HIT Ltd will not be able to share with you educational content and hints and tips to support your business growth.

For all those that have progressed from enquiry stage and have had discussions in reference to business needs with a member of our team via email, telephone or website, this information is stored and maintained on our third-party database, PipeDrive.

Data Retention and Deletion (HIT Brain Health Platform)

How long we retain your data

For users of the HIT Brain Health platform, we retain personal data, including athlete profiles, activity data, and recorded impacts, for as long as your account remains active.

The legal basis for this processing is the performance of a contract (to provide the HIT Brain Health service) and our legitimate interests in maintaining and improving the platform.

Where personal data is collected for support, communication, or legal purposes, it may be retained for longer where necessary to comply with legal obligations, resolve disputes, or enforce our agreements.

Managing and deleting activity data

Within the HIT Brain Health platform:

  • Users may modify activity data, including trimming activities to remove recorded impacts
  • Activities can be reviewed and discarded prior to saving

At present, full deletion of individual saved activities is not available within the app. However, users may request deletion of specific data by contacting us (see below).

Your right to erasure (Right to be Forgotten)

Under Article 17 of the UK GDPR, you have the right to request the deletion of your personal data where:

  • The data is no longer necessary for the purposes for which it was collected
  • You withdraw consent (where applicable)
  • You object to processing and there are no overriding legitimate grounds
  • The data has been unlawfully processed

Deleting your account and associated data

You may request deletion of your account and associated personal data at any time.

To request deletion, please contact us at:
info@hitrecognition.co.uk

Upon receiving your request:

  • We will verify your identity before proceeding
  • We will delete your account and associated personal data from our active systems without undue delay
  • This process is typically completed within 30 days

Deletion will include:

  • Athlete profile data
  • Activity data and recorded impacts
  • Any personal identifiers linked to your account

Data stored in backups

Following deletion:

  • Your data may remain in secure backups for a limited period
  • Backup data is not actively processed and is only retained for disaster recovery purposes
  • Such data will be automatically deleted or overwritten in accordance with our backup retention schedules

Legal and regulatory obligations

We may retain certain personal data where necessary to:

  • Comply with legal obligations
  • Establish, exercise, or defend legal claims
  • Prevent fraud or misuse of the platform

Where this applies, we will restrict processing and retain only the minimum data required.

Your data protection rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Request correction of inaccurate data
  • Request erasure of your data
  • Restrict or object to processing
  • Request data portability where applicable

To exercise any of these rights, please contact:
info@hitrecognition.co.uk

Right to lodge a complaint

If you are not satisfied with how your data has been handled, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
https://ico.org.uk/concerns/

Cookies

We collect information directly from you in a number of ways. One way is through our use of ‘cookies’. Most websites use cookies in order to make them work, or to work more efficiently, as well as to provide information to the owners of the website. They help us to understand how our customers and potential customers use our website so we can develop and improve the design, layout, content and function of the site. Cookies are small text files that are placed on your computer’s hard drive by websites that you visit. They save and retrieve pieces of information about your visit to the website, for example, how you entered the site, how you navigated through the site and what information and documentation was of interest to you. This means that when you go back to a website, it can give you tailored options based on the information it has stored about you on your last visit. Some of our cookies are used to simply collect information about how visitors use our website and these types of cookies collect the information in an anonymous form.

The rules about cookies on websites have recently changed. If you are uncomfortable with the use of cookies, you can disable cookies on your computer by changing the settings in the preferences or options menu in your browser. You can set your browser to reject or block cookies or to tell you when a website tries to put a cookie on your computer. You can also delete any cookies that are already stored on your computer’s hard drive. However, please be aware that if you do delete and block all cookies from our website, parts of the site will not then work. This is because some of the cookies we use are essential for parts of our website to operate.

To find out more about cookies, including seeing what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org. If you do not wish to accept cookies from our website, please leave this site immediately and then delete and block all cookies from this site.

Copyright

The contents of these pages, including all web design, text, graphics and their arrangement and selection along with the source code and software are copyright to HIT Ltd and its providers. None of the content of this website may be copied or otherwise incorporated into or stored in any other design, logo, website, electronic retrieval system or publication in any form (whether hard copy, electronic or other). Linking to or framing of this site or any part of it is not permitted without permission.

Security

We endeavour to take all reasonable steps to protect your personal information. However, we cannot guarantee the security of any data that you disclose online and we will not be responsible for any breach of security unless this is due to our negligence or wilful default. Your rights You have the right to ask us not to process your personal data for marketing purposes. You will always have the option to unsubscribe from any electronic marketing. We will aim to inform you before collecting your data if we intend to use your data for such purposes or we intend to disclose your information to any third party for such purpose.