Last updated: September 2026

Head Impact Trauma Limited ("HIT", "we", "us" or "our") respects your privacy and is committed to protecting personal information collected through our website, HIT applications, HIT Brain Health platform, products and associated services.

Head Impact Trauma Limited is registered in Scotland, UK under Company No. SC564020.

For questions about this Privacy & Cookie Policy or the way we process personal information, contact: info@hitrecognition.com

1. Information We May Collect

Depending upon how you interact with HIT, we may collect information including:

·        name and contact information;

·        email address and telephone number;

·        account and profile information;

·        age or date of birth where required by the service;

·        gender where provided;

·        activity and sporting information;

·        recorded impact and movement data;

·        device and application information;

·        location and GPS information where relevant features are enabled;

·        emergency-contact information;

·        SMS consent and opt-in/opt-out information;

·        customer-support communications;

·        purchase and transaction information;

·        information provided when contacting us, requesting information or subscribing to communications.

2. How We Use Personal Information

We may process personal information to:

·        provide HIT products, applications and services;

·        create and administer user accounts;

·        record, synchronise and display activity and impact information;

·        provide customer support;

·        operate emergency-contact functionality;

·        provide location-based functionality where enabled;

·        communicate with users;

·        process purchases and subscriptions;

·        maintain security and prevent misuse;

·        comply with legal obligations;

·        improve our products and services;

·        undertake research, analysis and product development where permitted by law.

Our legal basis for processing will depend upon the circumstances and may include performance of a contract, legitimate interests, consent and compliance with legal obligations.

3. HIT Brain Health Platform Data

For users of the HIT Brain Health platform, we may process athlete profile information, activity information and recorded impact data in order to provide impact monitoring, activity history and related platform functionality.

Activity information may be synchronised to HIT's cloud platform so that users can access records through supported HIT services.

Users may be able to review or modify activity information, including trimming activities or discarding activities before saving, depending upon the functionality available in the relevant application.

4. Location Data

Where relevant functionality is enabled and appropriate permissions have been provided, HIT may process location information to display activity routes and the location of recorded events.

Location information may also be used as part of optional emergency-contact functionality.

The availability and accuracy of location information can depend upon factors including the user's mobile device, permissions, GPS signal and connectivity.

5. Emergency Contact Information

A HIT user may nominate an individual as their emergency contact.

We may process the nominated individual's name, mobile telephone number, consent status and related communication information in order to administer the Emergency Contact Notification Service.

A nominated emergency contact must agree to receive HIT SMS notifications before being enrolled in the SMS notification service.

Where applicable and available, emergency notifications may include information relating to a recorded event and associated location information.

6. SMS and Mobile Information

Where an individual agrees to participate in HIT's SMS services, including the HIT Emergency Contact Notification Service, we may process their mobile telephone number, SMS consent information and messaging preferences in order to provide that service.

We do not sell or share your SMS opt-in data, mobile telephone number or SMS consent information with third parties or affiliates for marketing or promotional purposes.

We may use service providers acting on our behalf where necessary to operate and deliver the SMS service. Such information is provided for the purpose of providing or supporting HIT services and not for those service providers' own marketing or promotional purposes.

Message frequency varies. Msg & data rates may apply.

You may stop receiving HIT SMS messages by replying STOP. For assistance, reply HELP or contact info@hitrecognition.com.

Further information is available in our Terms & Conditions.

7. Research and Product Development

HIT may use appropriately anonymised or aggregated information for research, product development, validation and improvement of impact models and HIT technology where permitted by applicable law.

Where data has been properly anonymised so that an individual is no longer identifiable, it is no longer personal data for the purposes of applicable data-protection legislation.

Where identifiable personal information is required for a particular research project, HIT will ensure that an appropriate lawful basis and any necessary permissions or consents are in place.

8. Service Providers and Sharing of Information

We may use third-party service providers to help operate our business and services, including hosting, communications, customer relationship management, analytics, payments and telecommunications.

Where these providers process personal information on our behalf, we require appropriate protections to be in place.

We may also disclose information where required by law or where reasonably necessary to establish, exercise or defend legal claims, prevent fraud or protect the security of our services.

As stated above, SMS opt-in data, mobile telephone numbers and SMS consent information are not sold or shared with third parties or affiliates for marketing or promotional purposes.

9. Marketing Communications

Where you have requested marketing communications or where another lawful basis permits us to send them, we may use your contact information to communicate with you about HIT.

You may unsubscribe from electronic marketing communications at any time using the unsubscribe mechanism provided or by contacting us.

Emergency-contact SMS consent is separate from consent to receive marketing communications.

10. Data Retention

For users of the HIT Brain Health platform, personal information including athlete profiles, activity data and recorded impacts may be retained for as long as the relevant account remains active where this is necessary to provide the service.

Information collected for support, legal or administrative purposes may be retained for longer where necessary to comply with legal obligations, resolve disputes, prevent misuse or establish or defend legal claims.

We aim not to retain personal information for longer than is reasonably necessary for the purpose for which it is processed.

11. Managing and Deleting Activity Data

Depending upon the functionality available in the HIT application, users may review activities before saving them and may modify certain activity data, including trimming activities.

Where deletion of particular information is not available directly within the application, you may contact HIT to request deletion where you have the right to do so.

12. Your Right to Erasure

Under Article 17 of the UK GDPR, you may have the right to request deletion of your personal information in certain circumstances.

To request deletion, contact: info@hitrecognition.com

We may need to verify your identity before processing a request.

Where applicable, we will delete relevant personal information from active systems without undue delay and normally aim to complete valid deletion requests within 30 days.

13. Backups

Following deletion, information may remain within secure backups for a limited period.

Backup information is not actively processed except where required for disaster recovery and is deleted or overwritten in accordance with applicable backup-retention schedules.

14. Legal and Regulatory Retention

We may retain limited information where necessary to comply with legal or regulatory obligations, establish, exercise or defend legal claims, prevent fraud or misuse, or protect the security of HIT services.

Where applicable, processing will be restricted and only information reasonably necessary for the relevant purpose will be retained.

15. Your Data Protection Rights

Depending upon applicable law and the circumstances, you may have rights including access, correction, erasure, restriction, objection and data portability where applicable.

To exercise your rights, contact info@hitrecognition.com.

If you are dissatisfied with the way we handle your personal information, you may have the right to lodge a complaint with the Information Commissioner's Office (ICO).

16. Security

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no internet-based service or electronic storage system can guarantee absolute security.

17. Cookies

HIT's website uses cookies and similar technologies to operate the website, understand how visitors use it and improve website content and functionality.

Some cookies are necessary for the website to operate. Others may be used for analytics, preferences or other purposes where permitted.

You can manage or block cookies through your browser settings and, where provided, through HIT's cookie-consent controls.

Blocking certain cookies may affect the operation of parts of the website.

18. Third-Party Services and Links

Our website and services may contain links to third-party websites or use services operated by third parties.

Third-party websites have their own privacy practices and HIT is not responsible for the content or privacy practices of websites that we do not operate.

19. Changes to This Policy

We may update this Privacy & Cookie Policy from time to time to reflect changes to our services, technology, business practices or legal obligations.

The current version will be published on our website and will display the date on which it was last updated.

20. Contact Us

Head Impact Trauma Limited

Registered in Scotland - Company No. SC564020

Email: info@hitrecognition.com

Website: https://hitrecognition.com